IntelligenceMerch Planner
Research workspacePublication

Merch Planner

Set your assumptions to work out quantities, revenue and costs.

Recent & selected artists/Saved artist dataUpdated

Model a print run using your assumptions. Audience counts are a reference, not a sales forecast.

Scenario inputs

Editable

Starting assumptions are illustrative. Replace them with your own.

Observed monthly listeners66,633
HYPOTHETICAL SCENARIO · USD

Your scenario

Updates as you edit
Remainder after entered costs$5,994

Not profit. Only the costs you entered are deducted.

Hypothetical buyers333
Hypothetical units333
Gross sales$9,990
Production costs$3,996
Other fixed costs$0

66,633 listeners × 0.5% = 333 hypothetical buyers (rounded down). Units are rounded after multiplying by 1.

Before you choose inventory

Test purchase assumptions against your sales history. Check minimum order quantities, returns, shipping, tax, fees, venue commissions and unsold stock. Monthly listeners are not buyers.

Currency labels do not convert values. Changing the city changes the audience reference only; it does not validate your purchase assumption.

Sources, coverage & methodology

Browse the catalog or search by artist name to open an analysis. This view shows a recent loaded selection and any explicitly selected artists, not an exhaustive catalog or industry ranking. Search again to open an older saved artist. Opening an already loaded artist and changing filters use saved data. Retrieval dates describe when data was obtained. Detailed measurements keep their observation dates; catalog audience snapshots show the dataset update date, which is not an individual metric observation timestamp.

Spotify monthly listeners use a rolling 28-day window. Followers, listeners and social counts measure different things. They cannot be added into a unique-fan total, and their relationship alone does not prove conversion. City figures cover the available sample, not every market.

Signals identify patterns worth investigating. They do not prove causation, organic growth, fraud, artist quality, unsigned status, ticket demand or future sales. Confidence describes the available evidence. Missing data stays unavailable. Merch outputs are calculations from your assumptions.

Exports include dates, sources and applicable assumptions. Shortlists are held in this page and its URL; this is not a monitored watchlist or an alert service.